ADDENDUM 7:30AM: We went back to look at archived Kiese Blogs, and found the ratings for Summer 2008, the last full book completed before the swap between 97.3 and 94.9 in November. It turns out, the station ranked top ten in 18-34 as well as 25-54 back then.
So again, we make the argument: Why not return the "Sound" format to the 94.9 frequency?
Original Item Below...
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It's the sense of yours truly that, just as happened at the Kiesewetter blog, the large majority of you who comment here at TSMW are against the "Sound" move from 97.3/WSWD-FM Ft. Thomas to the HD2 subchannel of 94.9/WYGY-FM Cincinnati, which sent "Wolf 94.9" packing back to the aforementioned 97.3 and put a new Adult Hits/AC format on 94.9 as "Rewind".
Now, to dip into the opinion part of blogging if we may.
It is this blogger's personal opinion that they should have just undone the November swap, and if they really wanted an 80s feed, put THAT on an HD2 subchannel.
We're as big of a fan of Huey Lewis as anyone who was born early enough that that was the "cool" thing to listen to(and Your Tri-State Media Watcher will celebrate his 24th birthday in August [8/19])...but to displace "The Sound" for 80s music when the former was actually pretty successful at the 94.9 signal...kind of questionable.
And you watch and see if Cumulus maybe doesn't capitalize on the angst going around town right now from all those who were "Sound" listeners, and try flipping 92.5/WOFX-FM Cincinnati or 94.1/WNNF-FM Cincinnati to a AAA format.
We don't know that they will of course. It's speculation.
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2 comments:
[edit to original post]
"And you watch and see if Cumulus maybe doesn't capitalize on the angst going around town right now from all those who were "Sound" listeners, and try flipping 92.5/WOFX-FM Cincinnati or 94.1/WNNF-FM Cincinnati to a AAA format."
I used to be a fairly regular WOFX listener, but for all the classic rock potential to be broadcast, their playlist seemed pretty limited. And I can only take so much of The Eagles.
Radio94.1 (aka Roboprogramming94.1, aka NoAdRevenue94.1) is okay I guess, but is totally devoid of any personality. That station seems a prime candidate to hire some DJs, tweak the playlist, and try to fill the vacuum left behind by The Sound. That's a change I could get behind.
As far as Bonneville goes, screw 'em. Outside of country music, it's clear they can't find a strategy that works. And I'd rather listen to static than be subjected to Rascal Flats, et al.
If The Sound's format was reasonably successful, I'm sure somebody will dive back in to pick up the slack, and I'll probably listen. Of course, as shifty as the Cincinnati airwaves have become, I'd only be setting myself up for more heart break. Oh well. At least my iPod still loves me... :(
alt rockers of the world, unite! throw off the shackles of the imperialist media conglomerate's bean-counters.
channel z for all! down with new country!
(if anyone would like to join the new music revolution, we'll be training in the hills of adams county and plotting our return to the airwaves. um . . . bring pizza. yeah!)
sincerely,
joe "el commandante" beans
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