We have a major change up on Bonneville Mountain to report this morning courtesy of the Kiese Blog, and indeed, we can confirm it via our own listening right now. It's a change we certainly didn't see coming during our day today!
At 5:00 last night, WYGY-FM 94.9/Cincinnati switched over to an 80s format. It's branding itself as "Rewind 94.9, Feel Good Favorites from the '80s & More".
That sends WSWD-FM 97.3/Ft. Thomas back to a country format. You'll recall that one of the very first items on this blog was the swap between 97.3 and 94.9 back in November.
And what of "The Sound"?
You'll need an HD Radio to receive that channel, as at the same time as the other two switches, "The Sound" was moved to the HD-2 signal at 94.9.
The guess is that Bonneville feels confident enough about their country monopoly at 105.1 WUBE-FM/Cincinnati and WYGY to change 94.9 to something else.
Are you happy with the switchover? Were you a listener of "The Sound" and are you going to buy an HD Radio to get it back?
(Maybe a dumb question, seeing the responses on the Kiese Blog link above. Every single response we have seen says "No, we're not happy with this".)
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