Thursday, December 11, 2008

Fox19 Speculation

We still have not heard of layoffs at FOX19 WXIX-TV in town.

However we may have at least one reason, and maybe two, for why there have yet to be announcements. These are speculation ONLY.

Reason 1 - Rob Williams' Expected Departure: Back a month or two ago, before TSMW was started by yours truly, morning anchor Rob Williams was rumored to be headed for Detroit to take an early evening newscast spot. His contract is up in March. That move isn't confirmed.

Reason two - FOX19's Recent Dominance: Except in the 6:30 time slot, Fox19 did really well in the most recent ratings book in November. The station does well in the 10pm slot (dominant over Channel 12's 10pm CinCW news offering), and competes at 6am, as well as beating Good Morning America and Today 7-9am.

Now again, those are pure speculation. Raycom just cut six at WTOL-TV CBS 11 (Toledo). And that station is a powerhouse in that market. So, reason two may not have much bearing. Williams' departure seems to be more likely the reason, although even that may only have an impact for so long (April maybe?).

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