Final Update for This Week...

Barring major news coming late tonight, this will be the final update for this week, with a return Monday to 5 days-a-week blogging...

FOX19 Update: Still no word on the FOX19 situation as far as layoffs. I am wondering, along with Ohio Media Watch (TSMW's original inspiration for this blog and our NE Ohio companion) if, as I talked about yesterday in this space, ratings success + an expected departure by morning anchor Rob Williams doesn't = safety at WXIX for now...

Could Clear Channel Layoff Employees?: I've heard some speculation that Clear Channel will lay off folks at Kenwood Tower. Nothing confirmed mind you, but given recent history, it's worth following.

News 5 Campaigns: We've seen some of the latest spots for WLWT News 5's Power of Five Weather Team.

It appears they are moving away from the "Derek Said It Would" moniker at first glance...except that the slogan IS still used during the News 5 Today program.

Seems to us like they are moving the entire News 5 brand towards the "Straight To The Point" slogan used during recent spots for Sandra Ali and Sheree Paolello's solo newscasts at 6 and 11 respectively.

Has News 5 finally found a formula that works? Maybe...it's too early to tell right now. We'll reserve judgement until the May books...