UPDATE 12:30 AM 9/17: We're hearing from one of our readers that it was a fire drill inside the Weather Channel studios in Atlanta. We didn't happen to catch any on-air explanations that happened around 4 PM, as we had just left to attend a WKRC-TV Bengals Nation taping.
While we can understand that it was a fire drill and of course in fire drills you do need to evacuate immediately, here's one thing we wonder: Why couldn't, or didn't, TWC automate their systems, so that the program, and associated commercials, could run without human intervention? We would assume they'd have that capability in their still-shiny new HD control room...
Just food for thought. Original item is below...
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Here at the Tri-State Media Watch HQ in suburban Cincinnati, I was listening to the Weather Channel on Insight cable 30 while talking to my girlfriend. For whatever reason, they're now just doing a looping national forecast instead of "It Could Happen Tomorrow" which had been airing just before it went out...
We're tracking it down, but we think it's a problem on the NBC Universal-owned Weather Channel's end of things...
And just as we finished typing the item, it was fixed in time for the last two minutes of the program...
1 comment:
It was a Fire Drill
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