Friday, September 17, 2010

BREAKING NEWS: Miuccio Out At WARM

We just learned this via the Cincinnati Enquirer's John Kiesewetter. And it's a big one.

WRRM-FM 98.5/Cincinnati has dumped Dean Miuccio, only a month after deciding to put the entire WARM 98 Morning Show on his shoulders. They let Randi Douglas go a month ago.

Miuccio posted this to his Facebook account this morning:

"Hi to all my friends! I want to let you know that WARM 98 just fired me. Hey if you know of an opening that fits my line of work...which is pretty much anything...."

That's it. We assume he wants them to let him know through a message.

WRRM is going with a "more music in the morning" show with a fill-in host until a new host is named, says Kiese. We'll know who the fill-in will be Monday, but we presume it'll be another WARM 98 staffer.

We don't know what prompted his firing. On the surface it would seem to be a ratings move - WRRM had lost ground since the Portable People Meter debuted a few months back. (Tom Taylor's Radio-Info reports that WRRM slid from 5.2 to 4.9 June to July, but then rebounded in August to a 5.3...for what it's worth. As you know, we don't typically talk ratings.)

No comments: